Designed for a chain cake shop targeting early middle aged women, the digital menu balances an upscale look with accessibility appealing to those who value quality without the wait times of trendy spots. Art Deco styling and dramatic photography reflect elegance, while a photo slideshow showcases the variety of cakes available.
Sweet Spot Cakery
Recipe Book
A holiday-themed direct mailer mini recipe book was designed to promote the cake shop chain. The solution was a design that continues the brand’s elegant style and layout, allowing for both full-spread recipes and single recipes on each page. This flexible format makes the book easy to read while keeping a festive and polished look.
Catering Menu
A catering menu was developed to bring the cake shop’s brand into special events and gatherings. The final design is a Z-fold trifold that uses just two brand spot colors to keep things consistent and easy to produce. Dramatic photos and elegant framing details carry through the Art Deco–inspired style, giving it a polished, high-end feel that fits the brand’s refined look.
